AFFIN Bank Appoints Emperikal for Tactical Performance Marketing Campaign
Emperikal is proud to announce a new engagement with AFFIN Bank to deliver tactical performance marketing service. The Agency will be working with AFFIN to develop a comprehensive digital marketing strategy that will focus on driving targeted traffic, increasing conversions, and boosting revenue for the bank’s conventional & Shariah-compliant deposits (CASA & CASA-i) products.
Taktikal, Emperikal Media Group’s performance marketing arm, will utilize a variety of tactics and leverage on past experiences in running digital campaigns for BFSI clients to achieve these goals.
“We are thrilled to be working with AFFIN again, and to continue helping them achieve their business objectives through our tactical performance marketing service,” said Head of Taktikal, Radin Eliyana Radin Asrul Adza. “We are confident that our team’s expertise and experience, combined with our previous successful campaigns with the bank, will result in significant growth for AFFIN”.
AFFIN has previously engaged the Agency for several successful tactical campaigns between 2020 & 2022.
About AFFIN BANK
Affin Bank Berhad (AFFIN BANK) is the financial holding company of Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad, and Affin Moneybrokers Sdn Bhd. AXA AFFIN Life Insurance Berhad and AXA AFFIN General Insurance Berhad are associate companies of Affin Bank Berhad. AFFIN BANK provides a suite of financial products and services that is catered to both retail and corporate customers. The target business segments are categorized under key business units such as Community Banking, Enterprise Banking, Corporate Banking and Treasury. As at 1 August 2022, AFFIN BANK has a network of 115 branches in Malaysia.