Straumann Group Malaysia Entrusts Emperikal as Social Media & Digital Advertising Partner
Emperikal Media Group is thrilled to announce that it has secured an engagement deal with the Straumann Group, a global dealer in aesthetic dentistry based in Switzerland, for social media management and lead generation services. Emperikal will assist the Group in promoting its flagship dental implant brand, Straumann®, and clear aligner brand, ClearCorrect®, to dental professionals and direct consumers in Malaysia.
The Straumann Group, which specialises in innovative implantology, dental prosthetic, and advanced biomaterial products for dental professionals, recognised the need to increase its online presence among the right local target audiences. While most markets were serviced through a regional partner, the Malaysian Brand team believes that working with local marketing talents can create a higher impact through a personalised approach in visuals & messaging.
The engagement will include always-on social media management, as well as tactical campaigns for lead generation. Emperikal Media Group will deploy its social media arm, Radikal, to leverage its team’s expertise in social media platforms, content creation, and analytics to create a custom digital marketing strategy that will help the Group to stand out in a crowded market. Whereas, its performance marketing arm, Taktikal, will assist in the deployment of tactical advertising campaigns.
The engagement is set to begin immediately. Emperikal will work closely with both Straumann’s local and regional offices to ensure that all marketing efforts align with the company’s brand values and goals.
About Straumann Group
With more than 7,000 employees worldwide, the Straumann Group develops, manufactures, and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic, and preventive dentistry. As a total solution provider, it takes a holistic approach, offering training, support, and a wide range of services to dental practitioners, clinics, and laboratories all over the world. The Group is recognized as a leading innovator and works together with universities, clinics, research institutes, networks, and communities to enhance the standard of patient care. Its products, solutions, and services are available in more than 100 countries through a broad network of distribution subsidiaries and partners.