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A Brief Guide to Social Media Advertising for Small Businesses and Startups

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Today, it’s impossible to imagine life without social media. Now more than ever, businesses need to leverage the power of social media to connect with their customers and expand their customer bases, since millions of individuals use these platforms every day. With that said, paid advertising on social media platforms is one method of accomplishing this goal. In this piece, we’ll examine social media paid advertising in further detail, with an eye on helping new ventures and smaller enterprises get the most out of this strategy.

What You Need To Know About Social Media Advertising

The purpose of social media advertising is to reach a targeted demographic through various social media sites. It’s a sort of paid marketing that helps firms reach consumers who are most likely to be interested in what they’re selling. Businesses use a bidding system to reach their intended audience on social media. This system allows them to bid on things like keywords, demographics, hobbies, and behaviours.

Examples of Social Media Advertising Features On Different Platforms

Meta (Facebook)

  • Carousel ads: allows you to showcase up to ten images or videos within a single ad unit, each with its own link and caption.
  • Instant Experience ads: formerly known as Canvas ads, provide an immersive, full-screen experience that encourages users to engage with your brand.


  • Story ads: appear in between users’ Stories and can include videos, photos, or both.
  • Sponsored posts: appear in users’ feeds and include a “Sponsored” tag to indicate they’re paid promotions.


  • In-Feed Ads: These ads appear within users’ “For You” feeds and can be up to 60 seconds long. Advertisers can add a call-to-action button and link to their website or landing page.
  • TopView Ads: When a user launches the TikTok app, the first thing they see is a TopView Ad, which is a full-screen video ad that can be up to 60 seconds long.

Benefits of Social Media Advertising for Small Businesses and Startups

There are several advantages to using social media to promote a small or new business. For starters, it helps businesses save money since they can control their spending by only paying for the hits or impressions they really get. It also enables businesses to reach out to potential clients based on specific characteristics, such as their demographics, hobbies, and purchasing habits, all of which improve the likelihood that these individuals would make a purchase. As an added bonus, the success of advertisements on social media can be tracked and used to inform future marketing decisions.

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Tips for Effective Social Media Advertising

To create an effective social media advertising campaign, here are some tips that new and developing businesses should keep in mind:

  1. Define your target audience: To create an advertisement that truly speaks to your potential customers, you should know your target audience and the topics that will pique their attention before you start crafting your ad.
  2. Use eye-catching visuals: The visual nature of social media makes it essential for businesses to employ high-quality content that captivates their audience. 
  3. Write compelling ad copy: Brief, engaging, and directly to the point: that’s how your ad content should be read. A call to action is also recommended to get users involved.
  4. Get your adverts out there and see what works: Ad formats, targeting choices, and ad content may all be tested to see which ones perform best for your social media advertising campaign.

Boost Your Business With Social Media Now

Social media advertising is a powerful tool for small businesses and startups to reach their target audience and promote their products or services. By following these tips and best practices, businesses can create effective social media advertising campaigns that drive results. Launch your social media advertising campaign today and see your company thrive. If you’re a business that’s starting new in social media platforms, check out our previous article on Ways To Use The Power Of Social Media Marketing For Your Business to learn how to boost your online presence! 

Hesitating to start your journey? Consult with Emperikal’s team of experts now to witness the difference with social media advertising. Book a meeting here now!