Emperikal is an independent digital marketing agency in Kuala Lumpur, Malaysia. Experts in Web Design, Social Media, SEO, PPC and results-driven marketing.



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Ways To Use The Power Of Social Media Marketing For Your Business

Consuming Social Media Content on Phone

Maximise the power of social media marketing now for your businesses – whether you’re a startup or even an MNC! The convenience of social media platforms – as a great communication tool, an online purchasing platform and a marketing tool – allows any business to get an easy way to drive sales. Continue reading to explore how businesses can use social media marketing to get the most out of their online presence. 



As the first step in any successful social media marketing plan, it is crucial to establish your business’s online identity to create brand recognition across key social media channels. 


It is best to identify your brand’s image and aesthetic before creating your social media pages or profile, as the content on your pages should accurately reflect your business’s branding and vision. Think about what you want your brand to sound and look like for your customers. It also helps create a unique online presence that would instantly be identified as your business. 


Finally, utilise services such as Linktree or Linkin Bio to put links to your company’s website or any pertinent information about your business. This way, you can drive more traffic to these websites, and customers can quickly contact you for inquiries. 


Person Using Social Media On Laptop


One of the critical components of successful social media marketing is sharing relevant and engaging content on your business page. Doing this will help build your brand, drive more traffic to your page, and foster online engagement with your target audience. Here are some tips for creating effective content that will help you achieve your goals:


  1. Focus On Branding: Is the content that you’re posting aligned with your brand image and values? Does it send the message as intended by your brand? Create a standardised tone and visuals that reflect your business and what you stand for. 


  1. Get Creative With Content Creation: Consistently create exciting and engaging content that will capture the attention of your target audience. Build an engaging community around your business by frequently interacting with your target audience. Consider leveraging tools like short clips, Q&A, and polls to create visually appealing and interactive content. 


  1. Incorporate Search Engine Optimisation (SEO): Learn some of the best SEO practices to boost your website or content in search engine results. This includes incorporating keywords into titles, descriptions, and text to ensure your content appears when people search for related topics. 



As your business grows, invest in advertising features on social media platforms! Experiment with the advertising features from different social media platforms to see which one works best for your business. Set your own budget and view what you can expect from the investment. You can also connect with other business owners or professionals in the digital marketing field to seek advice.   


Business Owner Happy with Social Media Results


Lastly, keep track of your business’s social media performance! Utilise platforms such as Meta Business Suite and Google Analytics for your social media analytics, such as the number of views, likes and comments. The data you get can help you gain a better outlook on your target audience’s likes and dislikes, as well as build a better social media marketing plan. Starting out new with little to no clue what content suits your business’s social media accounts can be tricky. So, feel free to experiment with different content approaches as your business grows! 



Want to learn more about how to boost your online presence and drive traffic to your website? Book a short meeting with EMPERIKAL now! EMPERIKAL is Malaysia’s leading social media marketing and SEO agency, and their team is ready to assist you in finding the best strategy to maximise your business potential. From branding & design to web optimisation and digital marketing, EMPERIKAL has the solution you need. Book an appointment now to learn more!