Emperikal is an independent digital marketing agency in Kuala Lumpur, Malaysia. Experts in Web Design, Social Media, SEO, PPC and results-driven marketing.



03 – 2935 9035

23126 & 23151, Level 23, Menara Exchange 106, Lingkaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur, Malaysia

Hertz Malaysia Appoints Emperikal as SEO Partner

emperikal seo agency

Emperikal Media Group is thrilled to announce its latest partnership with Hertz, the globally renowned car rental brand, to bolster its online presence in the Malaysian market via organic search. The appointment is made by Sime Darby Rent A Car Sdn Bhd, a wholly-owned subsidiary of Sime Darby Motors, established in 1982 and holds the franchise license for Hertz and Thrifty in Malaysia. This strategic collaboration marks a significant milestone for both companies and sets the stage for an exciting year-long project.

As a global leader in car rentals, Hertz has consistently been at the forefront of providing exceptional service to its customers. With the rapidly evolving digital landscape, Hertz recognises the importance of harnessing the power of search engine optimisation (SEO) to drive targeted traffic and boost their online visibility. This effort is intended to realise Hertz Malaysia’s objective to improve overall customer experience and maximise reachability.

“We are thrilled to have been chosen as Hertz’s digital marketing partner for their SEO initiatives in Malaysia,” said Walter Yow, Head of Teknikal, Emperikal Media Group’s web optimisation arm. “This partnership represents a significant opportunity for us to leverage our expertise and drive tangible results that will further elevate Hertz’s brand visibility and market position in the Malaysian car rental industry.”

The project is set to commence immediately and will span the course of a full year, allowing Teknikal to develop a comprehensive SEO strategy tailored specifically to Hertz’s objectives. By conducting in-depth keyword research, optimising on-page content, improving site architecture, and implementing technical SEO enhancements, the Agency aims to maximise Hertz’s online visibility and ensure they rank prominently in search engine results pages. The ultimate goals are to boost awareness and help the brand cater to the consistently growing demand for car rental services.

Throughout the project, Teknikal will provide Hertz with valuable insights on search performance to facilitate data-driven decision-making that will be essential to enhance their online presence further.

About Hertz & Hertz Malaysia

Globally Renowned, Locally Preferred

Hertz is the world’s leading mobility solutions provider that provides a comprehensive range of mobility services, from vehicle rental and leasing to chauffeur-driven services. With an extensive network of over 8,500 locations in over 150 countries, Hertz’s people work daily to help their customers connect, reach new markets and support their business. Or simply go places.

Hertz Malaysia (Sime Darby Rent A Car Sdn Bhd, a wholly-owned subsidiary of Sime Darby Motors) provides exceptional quality car rental services, ranging from short-term and long-term rental options to chauffeur and transfer services. Hertz Malaysia has vast experience and capabilities in fleet management, operational leasing and car rentals, which complement Sime Darby Motors’ long involvement in the retail operations, distribution and assembly of motor vehicles in Malaysia and the region.

Hertz Malaysia offers a comprehensive fleet comprising over 3,000 vehicles of various models to meet every budget and logistics needs. With EVs joining their fleet, customers are also in for a greener way to drive. Hertz operates in every major city and airport nationwide, making their network the widest among all car rental companies in Malaysia.