Emperikal Direct to Consumer Marketing
Being direct is underrated. We identify the best opportunity for you to apply a no-nonsense approach and reach your customers straight to their messaging channels.
When you’re planning to reach your audience, there are several ways and approaches for you to choose from. Some businesses prefer a more social marketing approach on social media, where it’s more subtle and seamless. However, the appeal of being direct to consumers is not at all lost. Contrary to popular belief, there is a growing appreciation for being direct, especially among a generation living a fast-paced lifestyle.
Living in an age where information is available at a tap of a phone screen, this generation of consumers have no problem opting for brands that speak to their priorities: convenience, authenticity and a seamless retail or service experience. No matter how small or up-and-coming your company is, focusing on direct to consumer (D2C) marketing helps you reach your customer base immediately and efficiently. And Emperikal is here to help you plan your brand’s D2C’s strategy.
Opting for a business to consumer approach with Emperikal could be advantageous for your brand in several ways. Our marketing experts are well-acquainted with the current industry standards, audience behaviour and digital marketing trends that are needed for you to craft a D2C marketing plan that suits your business needs as well as the current digital landscape. By going straight to your audience’s messaging channels like WhatsApp or SMS, you decide what your customers receive, straight from the horse’s mouth. With D2C, you get to maximise the control you have over your product, reputations, brand messaging and customer service.
Over at Emperikal, we understand the importance of building a relationship with your audience. When you message them directly, you open up more opportunities to interact with each customer on a level that is unmatched by other marketing approaches. This business to consumer marketing practice offers you a wide range of connections and rapport with your audience. So not only do you get to do business with them, but they also become a part of your business growth when you make improvements based on their behaviour and feedback. In the long run, this approach helps build customer loyalty, which is very valuable to any growing enterprise in the market.
Crafting a marketing strategy that’s focused on building a direct line from a business to a consumer can be tricky—but we love the challenge. We are a group of dedicated and experienced team players who would be more than happy to help you establish your business with your targeted audience. Our team works together with your company to extract the best bits you’ve got to offer and infuse them into a D2C plan that is crafted especially for your business. With a knack for attention to detail and a deep appreciation for data-backed strategies, Emperikal is here to help you materialise your vision.
Content Marketing Agency Malaysia
Emperikal is a Content Marketing Agency based in Kuala Lumpur, Malaysia.
Digital inventiveness continues to rewire and rewrite the way business gets done. Social and mobile platforms today add value to a rich and never-ending emotional connection between people and the brands they love.
Experiences that connect on a human “difference-making” level matter make a true impression. So at Emperikal, real client value begins with discovering compelling insights into human nature.
Digital Campaign Planning
Behavioral? Transformative? Transactional? What are your campaign goals and who’s in your targeted audience? What are the budgetary parameters? Where are areas of opportunity? How do we measure success?
Asking these questions at the outset of any campaign enables us to craft a measurable effort that achieves real results.
Unit 6 (6-1 & 6-2), Level 10, Binjai 8 Premium Soho, No. 2 Lorong Binjai, 50450 Kuala Lumpur, Malaysia
Phone: +603 2935 9035